Virtue’s hair care line brings the Pantone Color of the Year ‘Very Peri’ onto your countertops and into your hair routine in 2022 with its colorful packaging.
 
Virtue’s Full Shampoo and Conditioner work to build volume from the inside out, continuing to improve the health of hair with every use. The Full Shampoo ($40) dissolves excess oil, lifts the roots, and plumps each strand for weightless volume while the Full Conditioner ($42) moisturizes the hair and adds density to fine, limp strands. Both products are formulated with the Alpha Keratin 60ku protein for a reparative and nourishing shower routine.